It's super easy to get caught up in an uploading frenzy on Redbubble, or any other print-on-demand store. On a superficial level, that totally makes sense.
More art = more chances to be viewed = more sales.
(Maybe, but its much more nuanced than that.)
But if we are not thoughtful about what artworks represent us at our best, we can end up with collections that look lazy, unprofessional, and a major buyer turn-off.
I'm going to do a self-review of a subset of products on my Redbubble store - clocks. I'm going to tale you though each one, and analyse what's so and not-so-good about each one, and what action I'm gonna take.
Let's do it.
Caution: Super-long screenshot of my store below!
Right now (at the time of writing this article, 21 April 2020), I've got 44 clocks enabled in my store. My goal is to have the clocks that appear in my store be the best of the best, to look professional and of a high enough quality that I myself would want to buy them. And at the moment, that is not the case.
I'm going to evaluate each artwork based on 8 crucial characteristics...
Sometimes these questions are hard to answer. Maybe you just get a gut feeling that a design isn't working, but can't decide why right now. That's okay! You can always disable the item now and re-enable it later.
Time to jump in to the auditing process! Let's look at each clock one by one...
Keep for now. In future, simplify background, increase contrast of numbers, and move signature somewhere else
Other Gaming Mains Artworks
Since these artworks are all part of a set, most of the feedback I gave for Support Main will apply to these as well.
Blue Hair Don't Care | Silver Hair Don't Care
I don't think this design, no matter the colour, suits being on a clock.
Action: Disable both
Creep | Weirdo | Witch
Pro: I like a good drippy font
Con: Having a word just slapped on a clock doesn't look good
Action: Disable all of these. In the future, make clocks that have drippy numbers.
Minimalist Finn, Jake, Marceline and Princess Bubblegum
Pro: Designs are very cute and could work without needing numbers
Cons: Market is primarily for kids, who would probably need the numbers to read the time.
Action: Keep all. Make a duplicate of one of these clocks, add numbers, and see if it looks good.
Pew Pew Mew
Pew Pew Mew V1
Art looks very lazily slapped on.
Pew Pew Mew V2
The second design is definately more appealing than the first. But the purple background doesn't really go with the cat in my opinion.
Action: Keep for now. Change the background colour.
Borderlands Fan Art
With the first clock, featuring a grid of four artwork, I don't think having a square inside a circle looks very good.
With the solo portrait, I like this one a lot, I'm just concerned it's not quite positioned right.
Action: Keep for now. Move artwork a bit to the right?
All The Spooky Ones
Token of My Gratitude | Me of Me
I only uploaded these one day ago. I think they both look good, but I could be biased due to how recently I've worked with them. I like how they fill up the space, and become like art that happens to also be functional.
Total artworks to disable: 24
The 'After Disabling A Bunch of Stuff' Redbubble Store
After this audit, I now have 21 clocks that I am proud to have for sale on my Redbubble store. You can see all the clocks I have for sale up close and personal by clicking here.
Not only are these the highest-quality clocks, meaning a greater likelihood of someone liking/buying, but by reducing the overall number it makes it easier for people to browse. No need to scroll through dozens of sub-par designs.
I hope that watching me purge a lot of things from my Redbubble store helps you in refining your own collections, and putting out the best Redbubble store you can.
If you have any questions about improving your Redbubble store, please leave a comment!
Peace, love and sunshine,
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