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I stumbled across this knowledge after pinning a Redbubble product of mine, using the iOS Pinterest app. After it was published, something caught my attention. It didn't look like the other products I had recently pinned using the Chrome browser on my PC. It was lacking the Rich Pin information, like the price appearing over the thumbnail of the Pin. (If you don't know, Rich Pins are Pinterest pins with even MORE info stuffed into them, like what type of pin it is [recipe, product, etc], titles, metadata, and more. For a great article on this check out https://indiangirling.com/pinterest-seo-guide/ ). Getting all the info I can into my Pins is super important for me. I'm pinning products, so I want the user, Pinterest, Google, everyone to know that it is a product.
What followed was an extensive comparison of how Pinterest on different platforms handled both creating and displaying pins. Were they Rich Pins? What data could I immediately save into my Pin? What could I edit later?
In case you're more of a visual learner, contained below is a platform-by-platform demonstration of how Pinterest displays your pins.
PC Chrome Browser
Android Firefox App
It's interesting that the Firefox app for android is the only app that doesn't display the uploader's profile picture and name alongside a pin.
Android Pinterest App
Note here that much less of your account name is visible, making it more important to use those first 15-20 characters well.
iOS Chrome App
iOS Pinterest App
The Pinterest app on iOS is the only application I tested that dynamically shows the product prices as an overlay in the top left corner of pin thumbnails.
Oh, btw, if you are interested in that Support Main design I've been using as the pin example, you can grab it here.
Summary of Observations
1. Not every Pinterest application will make Rich Pins. The ones that will make Rich Pins are:
2. Only PC Chrome browser will allow you to create and edit pin titles. This is a big part of making Pinterest pins SEO-friendly.
The most shocking part of my findings was how poorly the iOS Pinterest app performed for pin creation. The pins it made could not have their titles edited during creation, the app has no way to edit the titles later, and they were not Rich Pins. However, I still must reluctantly recommend the app for people that are using it for browsing, as it does show the product prices on the thumbnails, and doesn't truncate pin titles like the Android Pinterest app does.
However, for pin creation, the version of Pinterest on PC using Google Chrome's browser is superior in every way except for not displaying those previous product prices. Creating SEO-friendly pin titles during pin creation, editing those titles later, and the assurance that they will be Rich Pins puts Chrome as my recommendation.
Do you use Pinterest on any platform I didn't cover here? How does it perform? Does it create Rich Pins? Leave a comment and share the knowledge!
✌ Peace, ❤ Love and ☀ Sunshine,